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Welcome To Our Blog

It says “welcome to our blog” but really it should say “welcome to your blog.”

Because afterall, our website is about us. But the blog is about you. It is a resource for everyone out there to help you understand some of the INs and OUTs of window treatments as well as some of the DOs and DON’Ts of trying to do an installation yourself.

We will try to avoid the shameless self promotions and plugs for our business.

Hopefully in the future we will be able to share posts from other bloggers, including other installation professionals as well as interior designers.

3845469_mBut for now most of our posts will be written by the founder and owner of the company James A. Holloway

A self-described “professional multitasker” he began a full-time career in the window treatment industry in 2001. He started out as an installer for a local window treatment company and then moved into a sales position for that company.

He started his own installation-only business in 2009.

A native of Greenville, SC he has made the Upstate his primary coverage area. However he has worked on projects from Greensboro to Hilton Head and from Atlanta to Augusta.

He works with some of the premier design firms in this area, but has also worked with designers in St Louis, Chicago, and Miami.

He is an active participant in the HunterDouglas Professional Installers Program and earned the EXPERT certification from Somfy Systems, a supplier of motorization components for window treatments.


Want to keep up with our latest articles, project success stories, press releases, and news updates? Look for our “Subscribe via Email” form at the top of the page. And don’t forget to follow us on Facebook, Google+ and Twitter.

James A. Holloway
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James A. Holloway

James A. Holloway has been working in the window coverings industry since 2001 but it wasn't until 2009 that he took the leap and started his own installation business.

In 2011, he created the "Window Treatment Installers Network" a online forum for window treatment professionals.

In 2013 he began writing for window coverings blog called TraVerse.

And in 2014 he was recruited by the Custom Home Furnishings Academy to teach their Installation 101 Curriculum .
James A. Holloway
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